For a few years now there’s been lotsa talk about the value of great content — particularly in web.

As an SEO (SEO stands for search engine optimization), I can barely go a day without hearing or reading the mantra, “Content is king” — and I agree with it whole-heartedly.

But let’s take a minute to examine it a little more closely..

What happens when you make really, really great content?

If you make really great content, it’s easy to get a ton of web traffic for free.

Just look at a sites like TextsFromLastNight.com or CollegeHumor.

These guys don’t spend money on advertising! And they’re not brilliant SEOs or social media marketers either. They just have AWESOME content (and plenty of it).

When people find it they’ll be compelled to link to it, share it, or otherwise promote it for them. And they now have avalanches of free visitors everyday.

In my business, one of the major things we do is create content for companies. And that’s the way I populate all of the other internet properties I own.

I’m always looking for ways to create great content, but I’ve learned that there’s no faking it.

You have to spend time, effort, and resources to get it done and our clients pay us pretty handsomely to do it for them. More >